Newberg Downtown Wineries

Purple Cow Vineyards

With an enduring passion for the traditions of old world winemaking, Purple Cow is located on Highway 6 near both Banks and Forest Grove Oregon. 

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Purple Cow Vineyards

Downtown Newberg Tasting Room

300 E 1st St, Newberg, OR 97132

Thursday: 12:00 pm - 5:00 pm
Friday: 12:00 pm - 6:00 pm
Saturday: 12:00 pm - 6:00 pm
Sunday : 12:00 pm - 5:00 pm
Monday: 12:00 pm - 5:00 pm

Tasting fees and incentives: 

  • Taste 5 wines for $10 - Tasting Fee waived with purchase of 2 or more bottles

  • Taste 7 wines for $14 - Tasting Fee waived with purchase of 3 or more bottles

Red Varieties:
Aglianico, Durif (Petit Sirah), Pinot Noir, Teroldego, Tempranillo, Marechal Foch, Petite Verdot, Primitivo (Zinfandel), Malbec, Barbara, Tannat, Red Blends, Desert wine

White Varieties:
Muscat (Ottonel), Riesling, Gewürztraminer, Pinot Noir Blanc, Pinot Noir Rosé

AVA:  Willamette Valley

Features: Family-friendly, meeting space available,  wine club, event space, live music, special events, PaintNite

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Description: Purple Cow Vineyards embraces old world winemaking that uses traditional European barrel-aging to build depth of character and rich finish; and employs new world determination for consistency in quality production and constant refinement. We strive to utilize uncommon varietals and techniques to give you a unique Oregon perspective on wine.

We have an enduring passion for the traditions of old world winemaking. We are driven to introduce their varietals into mainstream of the Oregon Wine Country. With our new world innovation meeting old world traditions, we are successfully growing non-mainstream varietals in Oregon’s Willamette Valley and continuing to uphold our old world standards.

Origin of name: When founding member, Jon Armstrong’s youngest daughter, Sophie, was 18 months old she was playing with a plastic purple cow in the bathtub. It was obvious to everyone in earshot that she knew cows weren't supposed to be purple when she started shouting, "It's a PUR-KLE COWWW!" It wasn't a flash of light for Jon, but it was a memory that stuck.  Sometime later, we came across a marketing book by Seth Godin, called Purple Cow; transform your business by being remarkable.  When choosing a name we did not want to be a river, valley, orchard, mountain, etc…and become lost in the world of wine names.  Seth Godin’s marketing approach in his book spoke to us and ran parallel with our marketing styles. We saw this as a sign that it was meant to be.  With many other businesses referencing Purple Cow in their names, there seemed to be a generalized cult of non-conformity that we are happy to join.  We are Purple Cow….not sheep.

The bottle that made you fall in love with wine:
Bri – Halbtrocken Riesling from the Necker Valley Germany
Dave – Chianti and other Italian Red wines.

Fun Facts: Some perceive Purple Cow Vineyards as cutesy and that we don’t make serious wine, instead of appreciating our non-conforming name. This is just a perceived visual misconception.  Once you try our wine, you will taste our remarkable dedication to our style of old world wine making that gives our customers a pleasurable, educational, and memorable wine tasting experience. “Taste for yourself and draw your own conclusions”.

Favorite food and wine pairing: 
Dave – Who needs food when you have wine!
Bri - Pfeernusse and Red Wine

Recipe to Share: Pfeernusse 

1 ½ cups syrup (Karo or something similar)
1 cup melted butter
2 tsp soda
1 ½ pounds of sugar
2 Tablespoons white pepper
1 cup heavy cream or evaporated milk
2 tsp ginger
Enough flower so that it can be rolled out ( about 8 cups)
Roll out in rolls about ½ inch in diameter, cut into pieces about ½ inch long and shape roll in powdered sugar. Bake at 325 for 20 minutes or until golden around the edges.